About

Coming to you from the North Shore of Lake Michigan, commenting on interactive marketing and its’ effects and influences on brands.

This blog is written by Rich Behrens, an online ad industry veteran. Rich has worked in various areas related to online marketing, including, email, display, rich media and the underlying technologies- web analytics, ad serving, etc.

Some companies that Rich has worked with include Microsoft, Atlas/Aquantive, 24/7 Real Media, and an initiative at ACNielsen, that involved Yahoo! called Consumer Direct.

Rich has collaborated with numerous brands and media service organizations, including: Best Buy, Target, ConAgra, Tribune Corp, Hearst, SC Johnson, Starcom, Mediacom, OMG, and Razorfish.

Specialties within the online advertising space include: marketing, management, consulting, sales, business development, and start ups.

Rich lives and works on the shore of Lake Michigan in Lake Forest, IL.

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