Agencies must be feeling the Pressure

This MediaPost article mentions funding recently received by automated media buying platforms.

How can an agency not be afraid of this? Most of the companies that I have spoken with are interested in increasing efficiency and decreasing the cost of operations.

In turn, many vendors are rising to the occasion, which is not surprising in that running online media campaigns is so manual. The thing is that with companies like Media Math and traffiq even though they may be helping agencies now, I feel that they will be replacing one of their main revenue streams.

Interesting to note that these firms are also moving in on MediaBank and Donovan territory.


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