I thought that this NYT article was great. An owner of a creme brulee cart in (where else?) SF, uses Twitter to update his followers with both his product assortment as well as his current location. This is an obvious variation on the BBQ trucks et al, but in this cast, it seems that the chef is working on a much smaller scale. There is no grand marketing plan, it just sort of happened.
“…Small-business owners like Twitter because they can talk directly to customers in a way that they were able to do only in person before. “We’re finding the emotional distance between businesses and their customers is shortening quite a bit,” he said.”
Very interesting indeed!