Teens Are Watching More TV

This recent MediaPost article discusses how teenagers are watching more TV.

“Another perhaps counterintuitive finding is that while teens clearly love the Internet, they actually spend less time online than mature adults.

Nielsen’s study on the state of teen media usage finds that teens spend 11 hours and 32 minutes per month online — far below the average of 29 hours and 15 minutes for which adults are presently responsible. However, while teens watch less online video than most adults, they report that the ads are highly engaging. Indeed, while teens spend 35% less time watching online video than adults 25-34, they recall ads better when watching TV shows online than they do on the tube.”

I wonder if that is the only media channnel that they are looking at while they are viewing. I am thinking that many teens are texting, IMing, or maybe even surfing while they are watching the Tube.


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